Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]
Interactive advertising service company Ensequence will roll out an ambitious broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive upgrade to their 30-second ad inventory, where TV viewers can respond to national advertisers’ 30-second spots after a few clicks of the remote control. Interactive advertising professionals say that advanced advertising […]