Digital agency Jellyfish has announced its expansion into APAC as it sets up shop in Seoul, South Korea. The agency has appointed Vincent Song as regional director, reporting directly to global CEO Rob Pierre. Song joins Jellyfish from Videology, where he was country manager of South Korea for almost four years, building out and heading […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
