HitBliss: We’ll pay you to watch TV commercials!

By on    Advertising, Latest, Marketing  

HitBliss: We’ll pay you to watch TV commercials!

A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]

Mobile Driving More ESPN Traffic

By on    Latest, Mobile  

Mobile Driving More ESPN Traffic

There is at least some evidence showing that ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. In at least one month among men 18-plus, 18 million accessed ESPN content via just a mobile device, compared to 16 million using only a PC or laptop. The data […]