Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights. The addition of VIOOH’s supply-side platform (SSP) to Atedra’s demand-side platform (DSP), gives advertisers immediate […]
VIOOH, the global marketplace for out of home (OOH) trading, releases the results of its research project looking into the future of digital OOH (DOOH). It’s a great story to tell – advertising’s oldest medium is becoming its most exciting new channel. In an era dominated by digital and shaped by technology, OOH is transforming […]
VIOOH, the open, independent and global marketplace for digital out of home (DOOH) and out of home (OOH), announced that it has appointed Natalia Escribano as its Chief Commercial Officer. Escribano will be responsible for shaping and growing VIOOH’s business and partnerships with digital out of home (DOOH) media owners as well as building the […]
