Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company and India’s largest digital agency, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy. On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, […]
Men’s ethnic wear brand Manyavar, released a new ad – “Naye Rishtey, Naye Vaade – Hamesha” (New relationships, new promises – always) – taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another ‘yaar ki shaadi’ (friend’s wedding). Dressed in a […]
Established in 1953, Shyam Steel Industries Ltd. – an INR 15 billion worth company is one of the leading primary steel producers in India, manufacturing TMT Rebar and Structural steel. The company’s recent advertising campaigns features their brand Ambassador – Virat Kohli and focuses on its core property that of ‘strength and flexibility’. The company’s […]