Men’s ethnic wear brand Manyavar, released a new ad – “Naye Rishtey, Naye Vaade – Hamesha” (New relationships, new promises – always) – taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another ‘yaar ki shaadi’ (friend’s wedding).
Dressed in a mid-night blue double-breasted Indo-western outfit with an asymmetrical cut, Virat, complements Anushka, who looks mesmerising in an ivory coloured, hand embroidered lehenga.
In the ad, Virushka leave no stone unturned to warn their soon to be married friends about the realities of marriage. The beauty of the Manyavar Mohey ad lies in the fact that it is unpretentious – this is what makes Manyavar a relatable brand, loved by the youth of the country.
Commenting on the campaign, Virat said, “I loved Manyavar’s unique collection for the season. There are lots of different hues and cuts in store this season. For myself, I chose a very stylish double breasted outfit with an asymmetrical cut. I think it made me look really suave.”
Speaking about the ad, Anushka said “The youth will definitely resonate with it, especially young couples. Manyavar and Mohey have become brands that the youth have come to relate to. Their communication tends to be entertaining yet drives home a message which is extremely contemporary.”
The director of the ad, Shashank Khaitan, of Dhadak and Badrinath Ki Dulhaniya fame, said: “I rarely take on ad film projects, but I was really excited at the prospect of working on Manyavar and Mohey – a brand story that resonates with the entire nation. We wanted to continue the element of relatability of the ad, and with the right treatment of light-hearted banter the film beautifully focuses on love and happiness in spite of differences.”
As someone rightly said, “A good dress can make you remember what is beautiful about life.” So if you have a wedding to attend this season, you know where to head for your wardrobe fix!