Virgin TV – Marketing Communication News

RAPP UK creates an integrated push to support Virgin TV’s sponsorship of the BAFTA TV Awards

By newsroom on May 14, 2018 Events, Latest, Marketing, PR

As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV hosted a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet. Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP […]

Sky Media Hits 10,000 Milestone for Addressable TV Ad Campaigns

By newsroom on November 2, 2017 Advertising, Latest, Marketing, Media, Mobile

Sky Media has successfully broadcast the 10,000th ad campaign using its pioneering TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences. Every two days a brand that has lapsed or never advertised on TV before selects Sky AdSmart to reach their target audience […]