Kit Studio brings contemporary clarity to crypto with a rebrand and digital experience for MidChains

Kit Studio brings contemporary clarity to crypto with a rebrand and digital experience for MidChains

A rebrand developed by Kit Studio moves the regulated platform from a traditional crypto aesthetic to an assured financial services identity, underlining its credibility in the digital asset sector. London-based creative agency, Kit Studio, has launched a new brand identity and website for MidChains, a regulated platform enabling the movement of money between traditional currencies […]

AMSTEL CELEBRATES ITS HERITAGE WITH UPDATED GLOBAL VISUAL IDENTITY

AMSTEL CELEBRATES ITS HERITAGE WITH UPDATED GLOBAL VISUAL IDENTITY

Amstel introduces an updated visual identity that celebrates its origins and position as the quality beer for quality bonding. The new look modernises the design while highlighting elements of the brand’s Amsterdam heritage. The updated design delivers greater consistency across the globe to drive growth worldwide. Today, Amstel has unveiled an updated visual identity, signalling […]

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

Agency brings Invictus Games to life with visual identity and campaign inspired by 2027 games host city Birmingham Invictus Games Birmingham 2027 has launched a new digital out-of-home (DOOH) campaign across Greater Birmingham this week, marking the next step in building awareness and excitement ahead of the Games in July 2027. Created in partnership with […]

SEGAFREDO TAKES ITS SHOT

SEGAFREDO TAKES ITS SHOT

Segafredo’s new global brand platform ‘Take Your Shot’, created by BBH London, repositions the brand for a new generation of coffee drinkers. Turning the everyday espresso ritual into a moment of action, Segafredo has repositioned its brand via a new global creative platform created by BBH London, ‘Take Your Shot’. The platform repositions the iconic […]

TUX Creative House Helps Sunski Expand Beyond Sunglasses with New SPF Brand Platform

TUX Creative House Helps Sunski Expand Beyond Sunglasses with New SPF Brand Platform

Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]

NÜTRL launches in Korea with an original music video starring SEVENTEEN’s S.COUPS and MINGYU, created by GUT Singapore

NÜTRL launches in Korea with an original music video starring SEVENTEEN’s S.COUPS and MINGYU, created by GUT Singapore

To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]

DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING

DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING

One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]

DUDE Design Hire Industry Heavyweight Anna Rodighiero as Design Director and Bolsters Team with Key Hires

DUDE Design Hire Industry Heavyweight Anna Rodighiero as Design Director and Bolsters Team with Key Hires

International design studio DUDE Design has hired design and branding maestro Anna Rodighiero as Design Director, and made key hires across the design team. The move signals the next phase of growth for the branding and design studio, two years after the launch by its advertising arm, DUDE. Rodighiero will spearhead the studio’s integrated design […]

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