Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]
To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
International design studio DUDE Design has hired design and branding maestro Anna Rodighiero as Design Director, and made key hires across the design team. The move signals the next phase of growth for the branding and design studio, two years after the launch by its advertising arm, DUDE. Rodighiero will spearhead the studio’s integrated design […]
Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]
Deep Kentucky Roots Inspired Brand’s Naming, Personality, Visual ID, Logo & Package Design Cornett, the independent, female-owned, full-service advertising agency, has developed a comprehensive branding platform for Holler Cannabis Co., one of the first of just 10 cannabis businesses licensed by the state of Kentucky. The branding identity digs deep into Kentucky’s roots. That begins with […]
The not-for-profit dance charity partnered with global brand and design agency Conran Design Group to create a fresh brand identity inspired by the flow and dynamism of dance. Global dance charity Dance Can Do today unveils a powerful visual identity from global brand and design agency, Conran Design Group. The charity, which believes in the power of dance […]
The premium supplement category is exhausting in its predictability – clinical whites and pharmaceutical sans serifs at one end, muted greens and softened wellness at the other. AEVUM, designed by brand & packaging design agency Greatergood, refuses both. Built around one of the oldest symbols in human culture, the Fountain of Youth, the brand translates a […]