VML Health, a leading global healthcare agency, today announced the appointment of industry leader Nick Bartlett as CEO of its EU Hub. VML Health also announced the appointment of Kate Scott as EU Hub People Director, further strengthening the team’s leadership capabilities. Bartlett is a seasoned healthcare communications leader with over 20 years of experience […]
VML’s first work for the brand sees launch of new global brand platform Generali today announced the launch of its new global brand platform, set to revolutionise how the insurance sector connects with customers in an era of unprecedented uncertainty. Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future […]
Costa Coffee, the Nation’s Favourite Coffee Shop*, today announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
VML, a leading integrated creative agency, today announces its appointment as the global strategic and creative agency of record for Generali, one of the world’s largest insurance and asset management providers. This significant win solidifies VML’s expertise in the financial services sector and its ability to deliver connected solutions for global brands. The company’s selection follows […]
The film illuminates the unspoken struggles of those who have lost loved ones to suicide. Suicide&Co, a UK charity dedicated to providing therapy and long-term support for people bereaved by suicide, today announced the launch of ‘Heirlooms’ – a short film to highlight the often-unseen impact of suicide bereavement. Produced by Sticker Studios and directed […]
Humorous new ads developed by VML show what happens when your lawn is too good to resist, even for PGA TOUR players TruGreen, the nation’s leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, […]
The craft-focused campaign, developed by VML, highlights the real-world consequences of drink-driving The Department for Transport today announced the launch of its latest drink-driving campaign for THINK! ahead of the festive season. The new work challenges the misconceptions drivers often have – that there is no risk in driving after a small amount of alcohol. […]
Leading creative agency VML today announced the appointment of Ryan McManus as UK Chief Creative Officer (CCO). McManus takes on the UK’s top creative role at an exciting time of growth following the merger of two of the world’s most powerful creative agencies. Sitting at the intersection of creativity and technology to create connected brands, […]
Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]