Leo Chicago Channels Iconic Vacation Family Spirit for Walgreens’ “Holiday Road” Campaign

By on    Advertising, Latest, Marketing  

Leo Chicago Channels Iconic Vacation Family Spirit for Walgreens’ “Holiday Road” Campaign

The campaign launches today, November 17th, across streaming audio, TV, OLV, OTT, and social media, running through December 26th. The hero :30 spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad’s hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a […]

Branded Products – Taking Back Control Through DTC

By on    Features, Latest, Marketing, Media  

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]