In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
Publicis Groupe announced the addition of Alex Lea as Executive Creative Director. Lea will join the creative leadership team on the Walmart business in partnership with Publicis Groupe and other agencies that comprise the Groupe’s solution for Walmart – DeptW. He will be based in Saatchi NY’s office and report to their Chief Creative Officer, […]
