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Home»Posts tagged with»We are Gen Z

Hybrid Identities, Critical Thinkers and Happy with Contradictions: Unmasking Gen Z

By newsroom on March 20, 2019   Latest, Marketing, Media  

Hybrid Identities, Critical Thinkers and Happy with Contradictions: Unmasking Gen Z

Brands must reassess what they think they know about Gen Z,  according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]

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