Hybrid Identities, Critical Thinkers and Happy with Contradictions: Unmasking Gen Z
Brands must reassess what they think they know about Gen Z, according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]