We Are Social has been appointed by Carlsberg Group as its global social media agency of record. We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios. The agency’s […]
Agency’s co-founder announces exit from the agency after 16 years of leadership Nathan McDonald, the co-founder and group chief executive of global socially-led creative agency We Are Social, has announced that he will step down from the agency. McDonald and Robin Grant founded We Are Social in 2008 as a new kind of agency with […]
An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]
We Are Social has today announced that Matt Roberts has been appointed as UK managing director of Hello, a sister agency to We Are Social that specialises in culture-focused strategies and creative campaigns for entrepreneurial brands. Hello has been launched as a result of demand from brands looking for agencies with expertise in culture and […]
The campaign positions the Galaxy S24 Ultra as the ultimate concert companion. Socially-led creative agency We Are Social Australia has launched their latest campaign for Samsung, designed to elevate the live music experiences of Gen Z. As part of this project, they engaged 25 creators from the Samsung #TeamGalaxy collective to produce a crowd-sourced music video for […]
Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]
Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK, elevating the agency’s reputation as a leader in the space. La Droitte will be responsible for overseeing all aspects of influencer marketing for We Are Social, with a focus on […]
We Are Social US announce a groundbreaking partnership with Valerie Moizel, Co-founder and CEO of The Woo. This strategic joining of forces marks the birth of Hello in the US, a separate boutique agency with the agility of a startup, spun out from the largest social media agency in the world. Moizel, a respected figure […]
We Are Social Studios, the social-first production specialist division of We Are Social, is working with the leading arts charity and academy for the screen industries, BAFTA, on the official social coverage of their high-profile BAFTA Film Awards and BAFTA Television Awards with P&O Cruises. We Are Social Studios has been tasked with creating platform-authentic […]
We Are Social Gaming, the gaming-focused division of global socially-led creative agency We Are Social, has announced three distinct new offerings to help brands, publishers and developers cut through in gaming spaces. With more than 3.4 billion gamers worldwide and over 90% of Gen Z playing games, We Are Social Gaming aims to better connect […]