Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]

UK Digital Ad Spend Rises 9.4% and WhatsApp is Nation’s Favourite Platform

UK Digital Ad Spend Rises 9.4% and WhatsApp is Nation’s Favourite Platform

UK digital advertising investment is now £38.07bn (US$48.1bn) – up 9.4% year-on-year – and accounts for more than 80% of the country’s total ad spend, according to a new report released today. Digital 2025: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 166 page […]

BAFTA and We Are Social Studios celebrate 2025 EE BAFTA Film Awards with social-first activation

BAFTA and We Are Social Studios celebrate 2025 EE BAFTA Film Awards with social-first activation

We Are Social Studios, the social-first production specialist division of We Are Social, is continuing its relationship with the leading arts charity and academy for the screen industries, BAFTA. The image features BAFTA Rising Star winner David Jonsson, along with award presenters Letitia Wright and James McAvoy. For the second consecutive year, We Are Social […]

We Are Social Appoints Toby Southgate as Global Group CEO

We Are Social Appoints Toby Southgate as Global Group CEO

Global socially-led creative agency We Are Social has appointed Toby Southgate as its global group chief executive officer. Southgate, previously global CEO at Forsman & Bodenfors, will lead We Are Social’s team of 1,200 people spanning four continents. He will evolve the leading social agency’s ways of working across its people, work and clients, building a globally-connected […]

Nacro partners with We Are Social to uncover media bias against young people

Nacro partners with We Are Social to uncover media bias against young people

Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK.   We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]

We Are Social report highlights hedonism, conscious consumerism and gate-keeping on social in 2025 edition of Think Forward

We Are Social report highlights hedonism, conscious consumerism and gate-keeping on social in 2025 edition of Think Forward

Two- thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led agency We Are Social. Think Forward 2025: The Liveable Web predicts the key trends that will shape social media over the next year. Compiled by We Are Social’s Cultural Insights team […]

Carlsberg Group appoints We Are Social as Global Social Media Agency of Record

Carlsberg Group appoints We Are Social as Global Social Media Agency of Record

We Are Social has been appointed by Carlsberg Group as its global social media agency of record. We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios. The agency’s […]

Nathan McDonald steps down from We Are Social

Nathan McDonald steps down from We Are Social

Agency’s co-founder announces exit from the agency after 16 years of leadership Nathan McDonald, the co-founder and group chief executive of global socially-led creative agency We Are Social, has announced that he will step down from the agency. McDonald and Robin Grant founded We Are Social in 2008 as a new kind of agency with […]

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