Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]

‘Leading By Example’ gives Audi and Tottenham Hotspur fans exclusive access to one of the world’s best Head Coaches

‘Leading By Example’ gives Audi and Tottenham Hotspur fans exclusive access to one of the world’s best Head Coaches

With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]

Tottenham Hotspur players asked tough questions by Academy kids in Audi sponsorship campaign

Tottenham Hotspur players asked tough questions  by Academy kids in Audi sponsorship campaign

Six young Tottenham Hotspur FC academy players were given the opportunity to ask their Spurs idols anything they wanted, as part of Audi’s ‘Dare to be Different’ sponsorship strategy. The campaign was created by We Are Social Sport to promote Audi’s multi-year sponsorship deal with the club. Tottenham Hotspur stars Lucus Moura, Eric Dier, Jan […]

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

 Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]