We Are Social in Germany retains global Audi remit after competitive review

The German team of socially-led creative agency We Are Social has retained the global social media account for Audi AG following a competitive review, extending a decade-long relationship between the agency and the premium automotive brand.

The renewed three-year contract sees We Are Social continue to lead global social strategy, governance, creative and production across Audi’s channels. The agency will also support local markets with global campaigns and content, while maintaining flexibility for regional execution.

We Are Social in Germany has worked with Audi globally for ten years, winning and defending the business across multiple pitches during that time. The latest reappointment reinforces the agency’s role as a long-term strategic partner to the brand.

Roberto Collazos Garcia, CEO, Germany, We Are Social, said: “Retaining Audi after a competitive review is a reflection of the strength of our long-term partnership and the strategic and creative direction we’ve built together.

“We’ve developed a model that combines global consistency with local flexibility, allowing Audi to move at pace while maintaining a clear and distinctive brand voice across markets.”