Wickes celebrates Aberdeen store opening with ribbon-cutting OOH campaign, created by St Luke’s

Wickes celebrates Aberdeen store opening with ribbon-cutting OOH campaign, created by St Luke’s

St Luke’s, creative agency of record for Wickes, a market-leading home improvement retailer,has created a fully customisable OOH campaign to raise awareness locally, and to herald the opening of new stores nationally. The creative recreates a blue-ribbon cutting ceremony for new stores, using tools from Wickes – including garden shears, pipe-cutters and a saw – to […]

WICKES APPOINTS ST LUKE’S AS LEAD CREATIVE AGENCY

WICKES APPOINTS ST LUKE’S AS LEAD CREATIVE AGENCY

Wickes, the home improvement retailer announce they have appointed St Luke’s as its lead creative agency following a competitive pitch. The pitch was run by intermediary Oystercatchers and involved a final response from three agencies including St Luke’s. St Luke’s will be the lead agency of record for Wickes and its remit includes all creative […]

Wickes launches UK’s first home improvement campaign on TikTok in partnership with TAKUMI

Wickes launches UK’s first home improvement campaign on TikTok in partnership with TAKUMI

Home improvement retailer Wickes, is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, TAKUMI. The #MyWickesMyWay campaign, which involved seven content creators each producing a video on the social media platform, is designed to drive awareness of Wickes’ range of products and reach a […]

Wickes: Cure your Housebarrassment

First Campaign from VCCP

Wickes: Cure your Housebarrassment

VCCP | Wickes from VCCP on Vimeo. Wickes, the home improvement retailer, has released their first campaign from VCCP to help ‘Cure Housebarrassment’ – the feeling of unease or embarrassment at the thought of guests seeing certain elements of one’s home.  The work features a couple who are thrown a curveball when long distance friends […]

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]