VCCP’s remit will see the agency work towards expanding the retailer’s share of the competitive home improvement market.
Opening its first store in 1972, Wickes now operates from over 240 sites across the UK offering over 22,000 products from kitchens and bathrooms to paint and timber, which are available to buy in-store, online or by telephone.
On appointing VCCP, Shelley Allison, Head of Core Marketing at Wickes said: “We’re delighted to be working with VCCP at this very exciting time in the growth of the Wickes’ brand.”
Michael Sugden, CEO, VCCP Partnership added, “In a market that is fast evolving we’re delighted to be working with such a progressive brand as Wickes.”
VCCP will begin working with Wickes immediately.