Australian director Steve Rogers has recently shot two new TV spots for Old Spice via Wieden + Kennedy Portland. The spots were co-produced by Revolver and Biscuit Filmworks in LA and see a revamped Old Spice man push himself to beyond the limits of possibility. There’s no sign of muscle-bound Terry Crews or smooth Isaiah […]
Old Spice has launched a comical ad campaign to promote its new brand of scented soap. The spot, “Shower,” created by Wieden & Kennedy Portland, mocks the classical jingle-based soap ads from the past. Created by art director Croix Gagnon and copywriter Nathaniel Lawlor, the ad features a man in the shower using the Old […]
