Following the introduction of GDPR in May 2018 close to half (45 per cent of consumers) believe that the mail they receive from brands is now more relevant, new research from Wilmington Millennium reveals. The retail industry is the best performing sector with 52 per cent of consumers saying that offers and information through the […]
A new study by data specialists Wilmington Millennium reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR. Almost half (48 per cent) of Generation Y […]
