Microsoft and Droga5, part of Accenture Song, are blurring the line between study and play in a new Windows campaign for college students, led by the hero film “Doppelmode.” Built around the idea “Two Worlds. One Machine.” The work brings to life how today’s students can seamlessly move between productivity and play on a Windows […]
The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]
Microsoft has launched a major Asian campaign for Windows 8, created by JWT Beijing, which positions the flagship operating system as a tool of self-expression by leveraging music and visuals that connect with the culture of the region’s markets. The Asian ads are part of a global campaign that was a combined effort of JWT […]