The campaign is WACL’s first ever advertising campaign and comes as it celebrates its 100th year On Saturday 27th May WACL launches a campaign which runs across AV, print, OOH and digital and is designed to engage the UK public and the advertising industry in the power of positive female representation in advertising. The campaign comes in WACL’s […]
A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
