To watch more women’s football, people want to know more about the players and narratives behind the sport

To watch more women’s football, people want to know more about the players and narratives behind the sport

Research from Dark Horses shows that people want a deeper emotional connection with, and more knowledge of, the stars and narratives behind women’s football, if they are going to engage with it further. The research found that 35% of people have a low or very low interest in women’s football (with a further 24% saying […]

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]

UEFA announce a hat-trick of signings for new YouTube channel

UEFA announce a hat-trick of signings for new YouTube channel

UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]

VISA signs groundbreaking women’s football deal with UEFA

VISA signs groundbreaking women’s football deal with UEFA

Visa became the first-ever sponsor of UEFA Women’s Football in a landmark multi-year partnership running until 2025. The global payments technology company will support UEFA Women’s Football at all levels, from the grassroots game to the UEFA Women’s Champions League, following the unbundling by UEFA of sponsorship rights from the men’s game. Visa will become […]

UEFA women’s campaign tackles triumph and tragedy in hard-hitting mini-documentary series with a hat-trick of European stars

UEFA women’s campaign tackles triumph and tragedy in hard-hitting mini-documentary series with a hat-trick of European stars

UEFA has released teaser trailers of its bold new women’s football mini-documentary series focusing on the compelling back-stories of Europe’s most successful players. Entitled Strong Is… the three-part short features document the journeys of the most distinguished players and personalities in the women’s game, dealing with subjects ranging from personal tragedy and injury trauma, mental […]