YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world’s most prominent global brands. The 360 Platform addresses five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the launch of its lightweight SDK (Software Development Kit), designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform. The suite offers the most comprehensive fraud protection on the market against these types of fraud; click injection, click spamming, non-human traffic and incentivized […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. YouAppi’s platform is the first of its kind in delivering unprecedented insight into the mobile user experience, […]