Yves Saint Laurent Beaute – Marketing Communication News

BETC Luxe & General POP sign the new Mon Paris couture campaign for Yves Saint Laurent Beauté

By newsroom on March 13, 2018 Advertising, Latest, Marketing

BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It this new chapter, which reinterprets the vertigo of love at first sight, the French capital plays the role of the third lover of […]

BETC unveils the launch campaign of Y, the new male fragrance by Yves Saint Laurent Beaute

By newsroom on August 30, 2017 Advertising, Latest, Marketing

In August 2017, Yves Saint Laurent Beaute launched Y, a new male fragrance dedicated to millennials, with an ad campaign created by BETC Luxe and BETC Pop. ‘Everything Starts with a Why’ This new fragrance is characterised by its bold and provoking name: Y. This name pays homage, of course, to creator Yves Saint Laurent, […]