Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasise the importance of AACD’s work and motivate more people to donate to the institution, which has five orthopedic workshops in […]
According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not […]
Iris Amsterdam has taken the agency Christmas card format back to its roots by creating real cards for sale this festive season. Colin Lamberton, executive creative director, Iris Amsterdam says: “It’s that time of year when ad agencies try to outdo each other with wacky stunts, expensive digital builds and quirky products. We’ve been just […]
