Dune Group’s new brand Head Over Heels launches first campaign via ZAK

Dune Group’s new brand Head Over Heels launches first campaign via ZAK

The Dune Group’s new footwear and accessories brand, Head over Heels has launched its first ever campaign created with under 30s specialist creative agency ZAK. The brand bridges the gap between youth oriented fast fashion players and more established high street retailers, targeting an audience of dynamic, ambitious, style conscious 20-30 year old women who are […]

New Balance launches new Liverpool FC home kit

New Balance launches new Liverpool FC home kit

New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]

ZAK is giving the gift of disconnection this Christmas

ZAK is giving the gift of disconnection this Christmas

Independent creative agency ZAK launched its Christmas campaign. The under 30s audience specialists have been inspired by their latest White Paper, ‘Decoding Youth Identity in the Social Age’, which identified that 16-24 year old social media users are beta testing their identities, iterating their way through life in a quest for the dopamine hit they experience through […]

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

New Balance Football stands out with ‘Make it to Moscow’ campaign

New Balance Football stands out with ‘Make it to Moscow’ campaign

New Balance Football launched their  ‘Make it to Moscow’ campaign, an entertaining docu-series of content uncovering real football culture in four of Russia’s World Cup host cities. We see the world’s biggest game through the lens of real players and real fans in a series of challenges, interviews and games. The series has been created and produced in collaboration with  ZAK, New Balance Football’s global creative agency along […]

New Balance launches Russian inspired limited edition football and lifestyle collection

New Balance launches Russian inspired limited edition football and lifestyle collection

 On 11th May, New Balance launches the Otruska Pack – its first combined global football and lifestyle footwear and apparel Limited Edition collection. The Otruska concept and kit launch has been created as a collaboration between New Balance and ZAK, New Balance Football’s global creative agency. Striking and unconventional to cut through the noise surrounding the […]

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

New Balance launches ‘This Means More’ campaign to mark release of new Liverpool FC home kit

On 23rd  April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC.  The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]

ZAK Unveil the ‘Conduction Pack’ to Celebrate the Launch of New Balance Limited Edition Football Boots

ZAK Unveil the ‘Conduction Pack’ to Celebrate the Launch of New Balance Limited Edition Football Boots

A post shared by NBFootball (@nbfootball) on Mar 16, 2018 at 2:01am PDT On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the ‘Conduction Pack’. Created in collaboration with ZAK, New Balance Football’s global creative agency, the campaign includes a suite of global campaign assets that will live […]