Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Here to Stay’, celebrating those who stay true to their beliefs and take a stand for lasting progress. The campaign aims to foster a dialogue on core values such as diversity & inclusion and women’s empowerment, which inspire and encourage people […]
Europe’s leading fashion platform has appointed the UK-based business as its global communications lead following a competitive pitch
Smarts, the multi-award-winning PR and content agency, announced today that Zalando will become the latest client to join its growing international roster. The leading fashion and lifestyle brand have appointed Smarts to become the ecommerce platform’s first global PR and culture partner following a competitive pitch, with the partnership being managed by Smarts through its […]
This holiday season, Zalando, Europe’s leading online platform for fashion and lifestyle, is celebrating the ultimate expression of human connection and solidarity: the hug. Against the backdrop of a challenging year of uncertainty and separation, human connection has never felt more important and the new Holiday Campaign, “We Will Hug Again”, seeks to convey the […]
“Together I am strong” by Zalando, Europe’s leading online fashion platform It is Zalando's first ever 100% remotely produced campaign. With just 4 weeks from the idea to the final assets, it had the shortest production time in the history of Zalando.
The campaign is a direct response to the current situation: it shines the light on the way social distancing and lockdowns impact the life of our customers who need to be creative to stay fit at home. Classes are held via lifestream, carpets become yoga mats and water bottles are turned into weights. Now […]
Zalando Waves Goodbye to Outdated Stereotypes
For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes. Brought to life […]
This Autumn/Winter Zalando will use the new season to reveal their new brand positioning and claim line: Zalando. Free to be . The empowering 360° campaign celebrates real people and real stories representing what free to be means. With a TVC starring freethinkers Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and Leroy Mokgatle, the campaign showcases the broadest […]
Online fashion giant Zalando has launched, in partnership with Adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released Adidas SuperCourt collection. This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd and all film […]