Taking the Temp: One Year into COVID-19 – new research

As we approach the one-year anniversary of the global pandemic and as the UK starts to emerge from hibernation, research technology platform Lucid has run a custom survey across the U.K. and U.S. to delve into changing sentiments. 

Here are a few notable findings: 

UK

• Work: 44% would prefer to work remotely post pandemic.
• Transportation: 68% say COVID-19 will have a lasting impact on how they use mass public transportation.
• Travel: 60% have plans to travel once vaccinated.
• Health: 55% say their mental health has suffered during COVID-19.
• Entertainment: 56% added an additional streaming service during COVID-19.
• Dining: 63% say COVID-19 will have a lasting impact on how they choose to dine out.
• Retail: 34% are slightly uncomfortable to shop indoors prior to vaccination.
• Romance: 60% think it’s possible to keep a romantic connection alive during the pandemic.

 U.S.

• Work: 47% would prefer to work remotely post pandemic.
• Transportation: 59% say COVID-19 will have a lasting impact on how they use mass public transportation.
• Travel: 72% have plans to travel once vaccinated.
• Health: 66% say their mental health has suffered during COVID-19.
• Entertainment: 55% added an additional streaming service during COVID-19.
• Dining: 70% say COVID-19 will have a lasting impact on how they choose to dine out.
• Retail: 34% are very comfortable to shop indoors prior to vaccination.
• Romance: 87% think it’s possible to keep a new romantic connection alive during the pandemic.

The survey methodology and company background:

Research Methodology: Lucid surveyed a census-represented demographic audience of 300 U.K. and 300 U.S. respondents, sourced from Lucid Marketplace. Lucid Marketplace is the widest pool of survey respondents in the world and one that offers access to millions of audiences ready to provide their opinions.

Background on Lucid:

Lucid is a programmatic research technology platform, providing access to first-party survey data in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences and find the answers they need – fast.  

Source: Lucid

  Lucid, Pandemic, Report, Research