New Year’s Eve is one of the busiest moments of the year for WhatsApp, with friends and loved ones reaching out across the globe to celebrate. WhatsApp is marking the occasion with a campaign running across its owned surfaces, with a hero product –group calling– at the centre of it.
“The New Year is Calling” campaign leans into the insight that WhatsApp is where the new year begins. The hero film follows the sun from Indonesia to America in a game of global phone tag, connecting the world one WhatsApp call at a time.
Credits
Creative X, Meta
Naz Nazli Creative Director, Creative X, Meta
Kate Ursu Copywriter, Creative X, Meta
Lynn Nakamura Art Director, Creative X, Meta
Christine Gomez Producer, Creative X, Meta
Brandon Romer Producer, Creative X, Meta
Jacob Wolfman Program Management, Creative X, Meta
Aleksey Leybin Designer, Creative X, Meta
Noah Winter Business Affairs Manager, Creative X, Meta
Magdalena Wiater Business Affairs, Creative X, Meta
Marla McCormick Program Lead, Creative X, Meta
Chad Emerson Executive Producer, Creative X, Meta
Mustafa Imam Head of Production, Creative X, Meta
Lucas Heck Creative Director, Creative X, Meta
Zach Stubenvoll Head of Design, Creative X, Meta
Rodrigo Moran Head of Creative, Family of Apps, Creative X, Meta
Tom Markham VP, Head of Creative, Creative X, Meta
Alle Aufderhaar VP, Managing Director, Creative X, Meta
Amanda Goodspeed VP, Creative X, Meta
WhatsApp Marketing
Vivian Odior Director, WhatsApp Marketing
Janine Kahn Director, In-App Content, WhatsApp
Nalissa Cuthbert-Henry Editorial Lead, In-App Content, WhatsApp
Tina He Product Marketing Lead, In-App Content, WhatsApp
Katelyn Dewey-Reams Marketing Manager, In-App Content, WhatsApp
Maryam Shehata Project Manager, In-App Content, WhatsApp
Jeff Gerrity Project Manager, In-App Content, WhatsApp
Rio Penabella Social Marketing Lead, WhatsApp
Production Company 1st Ave Machine
Director Maxime Bruneel
DP Luis Armando Arteaga
Executive Producer Kate Hitchings
Producer Jason Taragan
Production Company Moonlighting South Africa
Producer Suzanne Currie
Production Manager Wade Olkers
Edit Cut and Run
Executive Producer Brian Stanley
Head of Production Kristen Jenkins
Editor Amy Rosenberg
Assistant Editor Sky Kim
VFX/Finish Jogger
Head of Production Diana Cheng
Motion GFX Designer Daniel Chang
Flame Artist Jan Cilliers
Color Grade Royal Muster
Executive Producer Thatcher Peterson
Head of Production Diane Valera
Colorist Roslyn DiSisto
Sound Design/Mix Barking Owl
Co Founder Kelly Bayett
Executive Producer KC Dossett
Sound Engineer AJ Murillo
Sound Designer Gus Koven
Source: Meta
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