easyJet holidays tonight reveals its debut UK TV advert as part of a multi-million pound marketing and digital campaign to launch the new business, which is aimed at shaking up the sector – featuring flexible holidays with no minimum stay, handpicked quality hotels across Europe and more weekend flights to get you there.
Building on easyJet’s imagine campaign, this new campaign will inspire customers to book their next European getaway with easyJet holidays.
Working with creative agency VCCP, the campaign magically brings to life the breadth of hotels that customers can find through easyJet holidays. In the new TV spot, we see an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini. Directed by Brazilian duo Alaska, the film is perfectly finished with the catchy 1950’s track, “Zucchero e Pepe” by Bruno Rosettani and Trip Aurora.
Mary Newcombe, Marketing Director, said: “easyJet has been a pioneer in transforming travel for almost 25 years and we are now bringing that spirit to the holidays sector with modern, flexible and relevant holidays for today’s holidaymaker. We know that holidays are a joyful time, and easyJet holidays will make it easy for our customers to find and book their perfect holiday with all the ease, flexibility and quality people have come to expect from easyJet. Our travel experts have selected a range of hand-picked hotels so everyone can find their ideal holiday – from an indulgent city-break in a luxury hotel to a relaxing beach holiday in an undiscovered gem of a hotel off the beaten track.”
David Masterman, Creative Director at VCCP added: “We all know how hard it is to track down the perfect holiday with hours spent trawling website after website. But now easyJet are making it as simple to find the perfect holiday, as they already do to find a convenient flight. This campaign takes the viewer across the length and breadth of Europe, magically dipping and diving into new places and new experiences.”