Named Strategic Brand AOR for San Diego County Regional Airport Authority
Following the The Shipyard’s recent acquisition of Fahlgren Mortine – the two-time reigning Mid-Sized Agency of the Year as designated by the Public Relations Society of America – the agency continues to add to its roster, scoring a new win and expanding existing client relationships alike. Fresh addition to the agency’s lineup with San Diego County Regional Airport Authority; existing clients with expanded scopes of work include Worthington Enterprises and Greater Zion Convention & Tourism Office.
“The wins that The Shipyard has achieved this year really all comes down to our people,” said Rick Milenthal, Founder and CEO, The Shipyard. “We have built such a wonderful, talented team and our new client partners share our core belief of Engineering Brand Love. Our people will keep pushing the boundaries of what brand love can do as we continue on our upward trajectory.”
Following a formal review, San Diego County Regional Airport Authority, the international airport serving San Diego, CA, has selected The Shipyard as its strategic brand AOR, covering creative and media duties. Work–including a series of events to promote the opening of a new terminal–is expected to go live in late 2025.
On the organic growth front, The Shipyard and Fahlgren Mortine have expanded existing relationships with long-time clients Worthington Enterprises, a market-leading designer and manufacturer of innovative Building Products, Consumer Products and Sustainable Energy Solutions, and Greater Zion Convention & Tourism Office. With the integration of services from both agencies, these partnerships have grown to include new capabilities such as paid media planning and creative support.
With these most recent wins accounted for, The Shipyard has earned a total of 18 wins in as many months. The above clients join: Snowbird Resort, Save Our Water, Prestige Consumer Healthcare, The San Diego Wildlife Alliance, American Freight, San Francisco Ballet, US Air Force, Arosa, VSP’s Flexon eyeglasses, JB Weld, and CA Extreme Heat. The Shipyard also successfully defended its San Diego Tourism Authority business, which has been with the agency for more than a decade. The Shipyard plans to continue its growth trajectory into the New Year.
Source: The Shipyard
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