Chicago-based agency Tom, Dick & Harry Creative Inc. (TDH) has been named Agency of Record for the newly launched Chicago Sports Network (CHSN), the new broadcast home for the Chicago Blackhawks, Bulls, and White Sox. The agency won the account in early August after a competitive pitch process that began in mid-July.
The widely anticipated launch of CHSN will put Chicago and its fans first, celebrating individual neighborhoods and communities while elevating the passion that fuels the city’s rich sports culture.
“TDH’s creative campaign captures the essence of what CHSN stands for— celebrating the spirit of Chicago sports fans across the city’s varied neighborhoods from a street level view,” said Dan Jones, CHSN executive vice president.
“This campaign is about giving Chicago fans something new — a network that’s not just about the games, but about the fans and the neighborhoods that make Chicago sports so unique,” said Chris Hill, Managing Director at TDH.
TDH’s first campaign for CHSN recently launched with a multi-platform effort designed to build awareness of the network. A flagship spot, “Delivery,” is the first piece of creative to air, running in :30 and :15 formats on local TV. It shows a delivery driver quite literally delivering players, fandom and sports icons to viewers across the city. A second spot launched on October 7th.
Additional messaging is set to deploy across digital billboards, Chicago Transit Authority buses, social channels, local radio, Google Search and other digital platforms.
By putting Chicago first in everything they do and celebrating the fandom of all 77 neighborhoods, CHSN hopes to differentiate itself from more traditional sports coverage.
The team at TDH, whose clients include Wyndham Rewards, Strive Health, The University of Chicago, Grabber Construction Products, and Whiskey Acres, among others, managed to develop and launch the campaign within just six weeks after beating out other hopefuls.
CHSN/TDH Credits List
Delivery:
1. Client: Chicago Sports Network
2. Client Team: Dan Jones, Peter McEnaney, Ethan Bailey, Sean Callahan
3. Campaign Title: 77 Neighborhoods. One Network.
4. Execution Title: Delivery
5. Agency: Tom, Dick and Harry Creative
6. Chief Creative Officer: David Yang
7. Creative Director(s): Jared El-mofty
8. Account Service: Colin MacGregor
9. Planner: Jason Donahue
10. Designer: Matt Fast
11. Head of Production: Eric Showalter
12. Production Company & City: All Day Breakfast, Chicago
13. Director: Adam Moorman
14. Producer (production co): Lauren Moorman
15. Director of Photography: Jon Hamblin
16. Editor: David Cea
17. Assistant Editor: Matt Tarr
18. Color Correction: Jeff Altman
Three Teams, One Network:
1. Client: Chicago Sports Network
2. Client Team: Dan Jones, Peter McEnaney, Ethan Bailey, Sean Callahan
3. Execution Title: Three Teams, One Network
4. Agency: Tom, Dick and Harry Creative
5. Chief Creative Officer: David Yang
6. Creative Director(s): Jared El-mofty
7. Account Service: Colin MacGregor
8. Planner: Jason Donahue
9. Copywriter: Audrey Hansa
10. Art Director: Stacey Chapman
11. Head of Production: Eric Showalter
12. Director: Adam Moorman
13. Director of Photography: Jon Hamblin
14. Editor: Anthony Casanova
15. Audio Mix: Grant Stakenas
16. Color Correction: Jeff Altman
Source: Tom, Dick & Harry Creative Inc.
Tom, Dick & Harry Partners with Chicago Sports Network added by newsroom on
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