Prior to that, he was Chief Experience Officer at renowned global agencies BBH and Tribal DDB, leading experience design for an array of clients including Google, IKEA, British Airways and Volkswagen. Notably, prior to his decade as an agency executive, Powers spent 11 years with the BBC as Head of User Experience and Design.
Powers will have responsibility for twentysix’s creative and experience design teams in this newly created position. He will also play a pivotal role in shaping the evolution of the agency and expanding its experience design capabilities both strategically and creatively.
Commenting on his appointment, Powers says: “I’m delighted to be joining twentysix at such an exciting point in time. Already a highly successful business, the energy, ambition, and passion for this next stage in their journey is contagious. Over the years I’ve led very diverse teams of UX and UI designers, researchers and service designers, Information Architects and Creative Directors. These teams have delivered ground-breaking digital product, service and platform experiences for every sector imaginable. I want to bring all that experience to twentysix, helping our clients, the team and the agency to achieve further success and the accelerated growth that brilliant customer experience can deliver.”
twentysix CEO, Ryan Scott, adds: “Adam joining twentysix underlines our commitment to being the visionary agency of choice. Adam shares our ambition and will support us in opening up the aperture of opportunity that great experience design creates for our clients. His appointment levels us up in this regard and that’s really exciting. The skills and experience Adam will be bringing will offer even greater value for existing clients whilst also increasing our appeal to prospective clients as we continue with our aggressive growth plans.”
This latest appointment further demonstrates twentysix’s commitment to growth and its ambition to double its business over the next two years. This year, they have also launched a new office in Manchester and won several high-profile clients, including CIPD.