Zoflora, the highly perfumed concentrated disinfectant brand, has appointed Quiet Storm as its lead creative agency following a competitive pitch run by Creativebrief.
Quiet Storm is briefed to develop a brand strategy and creative idea that will communicate the brand’s unique positioning in the market. First round activity will be an integrated campaign which includes the first television advertising for Zoflora in over a decade, set to appear in summer 2020.
Zoflora has a fiercely loyal customer base, and has experienced rapid growth over the last 3 years due to their successful social media and digital campaigns, as well as consumer activity at events such as RHS Hampton Court, Crufts and The Ideal Home Show. Zoflora has also gained numerous affectionate endorsements from ‘Cleanfluencers’ with a combined audience of over 20 million followers, such as Sophie ‘Mrs Hinch’ Hinchliffe, who rates Zoflora’s Fresh Home Mountain Air Concentrated Disinfectant as one of her household essentials.
Production of Zoflora happens in Huddersfield, West Yorkshire and the success of the brand has uplifted sales so much in recent years that the company has moved to 24-hour production and invested in a new multi-million-pound manufacturing facility, in order to meet increased demand.
Vicky Oldroyd, Senior Brand Manager at Zoflora, said: “Zoflora has built an incredible following thanks to word of mouth – and, arguably, smell of nose. We’re excited to share our wonderful brand with a wider audience, and bring the Zoflora magic to more UK homes. Quiet Storm is the perfect agency to help us achieve these aims by building Zoflora’s brand fame and market share.”
Rania Robinson, CEO and Managing Partner at Quiet Storm, said: “It’s a rare occasion that you get to work on a brand that is, for those who know it, as loved as Zoflora. We’re really excited to get the opportunity to bring what is a genuinely category redefining brand from cult status to the masses.”
Source: Quiet Storm