VCCP appointed to global RB roster

RB has chosen to add VCCP to their global brand experience roster following a competitive pitch. 

The roster will see VCCP tasked with delivering digital consumer experience strategies and advising on the complete range of digital consumer touchpoints: from content, social and digital advertising through to e-commerce content best practices. 

RB is a leading global hygiene, health and nutrition business – with a portfolio of world famous brands, united in the relentless pursuit of a cleaner, healthier world – making it easy for individuals, families and communities to live cleaner, healthier lives

VCCP’s remit will be across the hygiene portfolio: Harpic, Vanish and Finish.

Work will commence immediately with activity going live in early 2021.

Nick Horan, Global Brand Experience Lead at RB, said: “Our remit was to find a partner who could help us deliver gold standard consumer experience thinking and creativity across our portfolio of brands. We’re excited to be working with VCCP to deliver that and build on our digital capability.”

Peter Grenfell, Managing Director at VCCP Partnership, added: “RB Hygiene’s role in society has never been more important than now. We’re thrilled to be working with them and look forward to helping them realise their ambitious plans for both their business and brands.”

Source: VCCP

  Nick Horan, Peter Grenfell, Reckitt Benckiser, VCCP