Following a competitive tender process, that involved four leading UK agencies at the final stage, VCCP Media have been appointed to represent De Montfort University for all media planning and buying services globally. The new, four year contract will cover all integrated (digital and offline) channels and will enable VCCP Media to build on the strong results achieved in the last few years as the incumbent agency.
DMU has over 25,000 students at the university and has a strong track record of equipping graduates for success. With an excellent reputation for supporting employability, the university recently won UK’s best University Careers and Employability Service in the NUE 2021 awards. VCCP Media will continue to develop a sophisticated digital-led strategic approach, engaging students from both the DMU region, as well as, nationally and across key global territories.
Elisabeth Clarke, Associate Director of Student Recruitment at DMU said, ”We selected VCCP Media as they have a very strong team of experts, great knowledge of the HE sector and a track record of producing results. They have a brilliant understanding of our audience, and how to use innovative media tactics to engage with them. We look forward to working with them to achieve our goals in the years ahead.”
Nick Baum, Director at VCCP Media added, “We are very proud to have been appointed to work with DMU for a further four years. It’s brilliant to continue our relationship with an organisation that has ambitious growth plans and shares our passion to innovate in media to achieve their objectives.”