Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera has […]

JWT Creates Attention-powered Cars

JWT Creates Attention-powered Cars

In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]

Olympic star becomes ‘Go get it’ face of Nissan Micra

Olympic star becomes ‘Go get it’ face of Nissan Micra

Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, ‘Dracula’. […]

Samsung Galaxy S4: The Smart Phone Line

Samsung Galaxy S4: The Smart Phone Line

Camping out for days on end in front of a glass box used to be the only way to be first to get your hands on the latest technology, but Samsung and Colenso BBDO have changed the rules with a ground breaking integrated campaign for the launch of the new Samsung Galaxy S4. To target […]

Kevin Bacon beats Jamie Oliver in YouTube cooking battle

Kevin Bacon beats Jamie Oliver in YouTube cooking battle

Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]

Nike signs Jessie J to target women across Europe

Nike signs Jessie J to target women across Europe

Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential. The motivational campaign is led by the brand’s “Endless Possibilities” advert featuring several women overcoming ‘testing’ circumstances including running from wolves, swimming to the bottom of […]

Newsworks launch ads underlining the value of newsbrands

Newsworks launch ads underlining the value of newsbrands

Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline “Papers aren’t just paper anymore”. Created by QI mastermind and best-selling author John Lloyd, who worked with Coldplay designers Tappin Gofton to produce the six ads, ‘Papers aren’t just paper anymore’ is Newsworks and John Lloyd’s first-ever […]

Nokia unveils new cat-ty tweet after discovery cat’s paws unlock the iPhone 5s

Nokia unveils new cat-ty tweet after discovery cat’s paws unlock the iPhone 5s

Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]