GoCompare Channels Quintessentially British Spirit in New TVC

GoCompare Channels Quintessentially British Spirit in New TVC

It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

Schiefer Chopshop Launches New Global Campaign for BlackBerry Mobile’s KEYone Smartphone

BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]

Acxiom team with Adobe to launch Connected Spaces

Acxiom team with Adobe to launch Connected Spaces

Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]

Samsung and Taylor Herring Reveal The UK’s Favourite Artwork to Promote Innovative New TV: ‘The Frame’

Samsung and Taylor Herring Reveal The UK’s Favourite Artwork to Promote Innovative New TV: ‘The Frame’

Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped […]

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express and The New York Times Company’s experiential design agency, Fake Love, launched “Platinum Transported,” an innovative content series that brings viewers on an immersive digital adventure tied to the human senses. Designed to inspire global travel experiences, the series will transport viewers into the visionary perspectives of iconic American Express Platinum Card Members […]