HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]

There is still time! The 18th FAB Awards Extends its Entry Deadline

There is still time! The 18th FAB Awards Extends its Entry Deadline

The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]

Joey Essex stars in ‘Incredibly Tasty, Phenomenally Thick’ cup a soup campaign

Joey Essex stars in ‘Incredibly Tasty, Phenomenally Thick’ cup a soup campaign

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Premier_CupASoupJoeyEssex.mp4[/KGVID] McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the […]

Leo Burnett London Goes Guerrilla Gardening for New Co-op Bank Film

Leo Burnett London Goes Guerrilla Gardening for New Co-op Bank Film

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/02/Co-Op-Bank.mp4[/KGVID] The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new “it’s good to be different” campaign. The new ad, which was created by Leo Burnett London, will first air on ITV1 at 7:45pm on Wednesday 2 March, during the break for Coronation Street. The […]

GE Attracts Tech Talent with Fun Campaign from BBDO New York

GE Attracts Tech Talent with Fun Campaign from BBDO New York

As part of its efforts to recruit programmers and developers in 2015, GE introduced its “What’s the Matter with Owen” campaign. The campaign was designed to attract tech talent by reinforcing GE’s position as a digital industrial company and focusing on how GE developers are helping to create digital solutions that solve some of the […]

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung straps William H. Macy into a Gear VR for Oscars ad

Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]