Hometown appoints Don Larotonda as its first Strategy Director

Hometown appoints Don Larotonda as its first Strategy Director

Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director. Larotonda previously worked at Rainey Kelly Campbell Roalfe/Y&R as Board Planner for over three years, on clients such as Virgin Atlantic, Lloyds TSB, Danone and Bank of Scotland. Larotonda will lead strategy across all Hometown clients, including […]

Blippar hires Omaid Hiwaizi as part of expansion plans

Blippar hires Omaid Hiwaizi as part of expansion plans

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]

Live & Breathe promotes James Hoxley to ECD

Live & Breathe promotes James Hoxley to ECD

Live & Breathe has promoted James Hoxley to the role of executive creative director following a restructure of the top tier creative team across its London and Leeds offices. The move forms part of the agency’s ongoing strategy to provide a more integrated offering and deliver best-in-class creative solutions for its clients. The move follows […]

Maxus Strengthens Global Board with Two New Roles

Maxus Strengthens Global Board with Two New Roles

Maxus announced the strengthening of its global senior management team with the appointment of David Kaganovsky as chief information officer and the promotion of Richard Stokes to the newly created post of chief development officer. Kaganovsky joins Maxus from GroupM, where he was global applications director, sitting on GroupM’s Global IT Executive Committee and Global […]

Live & Breathe wins The Restaurant Group integrated pitch

Live & Breathe wins The Restaurant Group integrated pitch

Live & Breathe has been appointed by The Restaurant Group as its lead integrated agency on Frankie & Benny’s after a four-way pitch. Live & Breathe will devise and deliver a series of integrated and strategically-driven initiatives for the group initially working with the Frankie & Benny’s brand. The agency will report in to The […]

Soul launches ‘Donate Locate’ app for The Connection

Soul launches ‘Donate Locate’ app for The Connection

Creative direct marketing agency Soul has developed the concept for a new app on behalf of The Connection at St Martin’s that is set to change the way we help the homeless. Homelessness charities often tell the public not to give to homeless people on the street because the money is often spent on alcohol […]

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors UK appoints Arc as below the line activation agency

Molson Coors, one of the UK’s biggest brewers, announces the appointment of Arc, an award-winning brand activation agency, to join incumbent agency, Life, on its below the line (BTL) agency roster. Andy Cray, Director of Brands at Molson Coors, says: “The drinks industry is constantly evolving and at Molson Coors we want to work with […]

RPM Brings the Experience of Sky to Life Inspiring Students in the UK

RPM Brings the Experience of Sky to Life Inspiring Students in the UK

Leading brand experience agency RPM has collaborated with Sky to design a Scottish subsidiary of its groundbreaking Sky Academy Skills Studios, with the objective of raising aspirations and improving key life skills of young people aged 8-18. The launch of Sky Academy Skills Studios Livingston, which opened its doors yesterday, follows the success of Sky […]

Cheil Worldwide Helps North Korean Defectors with a Clever App

Cheil Worldwide Helps North Korean Defectors with a Clever App

Cheil Worldwide launched a new app called “Univoca: South Korean-North Korean Translator” to help North Korean defectors easily communicate in South Korea. The app automatically translates North and South Korean languages. After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, and the South incorporates a […]