Nancy Aresu Joins The Gate New York as President

Nancy Aresu Joins The Gate New York as President

MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience.  Before taking this role, Aresu ran the New […]

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video […]

Design Community Hub launches to save the future of design

Design Community Hub launches to save the future of design

As the UK reaches the one-year anniversary of the first lockdown, a group of leading designers and design business influencers have grouped together with a pledge to ‘save the future of the industry’. Launching today, March 22nd, the Design Community Hub, is an initiative to provide a platform of support and guidance for both new designers […]

Removing the Language Barrier to Encourage Inclusivity

Rob Blake, UK MD at Channel Factory

Removing the Language Barrier to Encourage Inclusivity

2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland.  However, research by ISBA suggested that 68% of […]

How Coca-Cola can change healthcare marketing for the better

By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health

How Coca-Cola can change healthcare marketing for the better

Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]

World’s first digital veterinary clinic FirstVet appoints ELVIS to build brand awareness in the UK

- FirstVet enables pet owners to have video meetings with a vet via their smartphone, tablet or computer - Challenger brand will partner with ELVIS to develop a number of campaigns in order to build brand awareness in the UK

World’s first digital veterinary clinic FirstVet appoints ELVIS to build brand awareness in the UK

FirstVet, the world’s first digital veterinary clinic, has appointed ELVIS to develop a number of campaigns in order to build brand awareness in the UK. The agency was appointed without a pitch. The challenger brand FirstVet, which enables pet owners to have video meetings with a vet via their smartphone, tablet or computer, will now partner with ELVIS […]

Award-winning agency the tree take on global network giants with heavyweight creative director hire

the tree grew rapidly in 2020, despite lockdown. Stuart Button will help the agency continue to take clients from global giants. the tree CEO Daniel Andrews calls the hire a ‘declaration of intent’ for 2021.

Award-winning agency the tree take on global network giants with heavyweight creative director hire

Award-winning digital marketing agency the tree has made a ‘declaration of intent’ for 2021, bringing on board heavyweight creative director Stuart Button as it goes after clients underserved by traditional agencies. the tree, which is going through a period of rapid growth despite the chaos caused by the pandemic, is adding to its 40-strong team […]