Honda Europe Appoints BTL creative agency Missouri following competitive pitch
Honda Europe Appoints BTL creative agency Missouri following competitive pitch
Rude Health chooses BMB for its first agency appointment
Rude Health, the dairy-free drinks and cereals company, best known for its best-selling Organic Almond Drink, has signed BMB as its first creative agency. The appointment was made after a pitch handled directly by the brand. There was no previous incumbent agency. BMB will drive brand awareness and support distribution growth, through an engaging, culturally relevant […]
Serviceplan Group Creates New Global Head of Art Position
Multi-Award winning Art Director Michael Wilk is promoted to Global Head of Art and tasked with initiating ‘Virtual Design Board’
The global footprint of Serviceplan Group continues to expand, with 24 locations in 17 countries and offices in South Korea, China, the Middle East, across Europe as well as the USA. Serviceplan is over 4,400 colleagues strong, with business growing year over year. By creating a new position of ‘Global Head of Art’ and appointing […]
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
Digital Natives joins the Conscious Advertising Network
Social-first creative agency Digital Natives make a move to ensure good practice within the industry
Digital Natives joins the Conscious Advertising Network
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
B2B Marketing Investment Expected To Increase In 2021
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
MarComm’ Star Parade: Meet Helen Stephens
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Helen Stephens, Founder and Creative Director Absolute is precisely that. Give us a brief insight into your career so far? I graduated from Falmouth College of Art in 1989 and moved to the Big […]
Nancy Aresu Joins The Gate New York as President
MSQ announces the hiring of Nancy Aresu as President of The Gate New York. Aresu will replace the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. Aresu brings to The Gate over 35 years of New York agency experience. Before taking this role, Aresu ran the New […]