Sonic logo created by world-leading composer Guy Farley to embody the Cadbury brand in sound
DLMDD, the specialist sonic branding agency, has produced the new sonic logo for Cadbury, to emblemise the brand and its iconic line ‘There’s a Glass and a Half in Everyone.’ DLMDD worked with composer Guy Farley who wrote the new audio logo for Cadbury on a one of a kind 1895 Steinway piano. Farley is […]
Companies to bring electric power to water taxi and ferries across the globe
Renewable Innovations, a firm dedicated to clean, green renewable power solutions, and e-Link Commuting Co. Ltd (eLC), a company transforming human and package mobility on the water, announced a collaboration to develop a new class of electric waterway vessels, powered entirely by sustainable energy. To design and build this new class of vessels, the two companies […]
Motability Operations, who support people with disabilities to achieve greater independence, by giving them access to affordable, worry-free mobility through the Motability Scheme, has redesigned and relaunched the Motability.co.uk website. Integrated marketing agency Wunderman Thompson has worked on the new site, blending UX, UI and design to enhance the customer experience and actively guide users to make the most of the Motability Scheme. The Scheme enables people […]
Proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social channels & websites
Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace
Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented […]
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe video ads. Verity™, the only independent ad-tech platform to achieve the Media Rating Council’s content-level […]
We Are Social, the socially-led creative agency, has worked with Sky to unveil the world’s first TV orchestra featuring Sky Glass; the new streaming TV from Sky, with six powerful speakers and 360° Dolby Atmos® sound built-in. Filmed at the English National Ballet and produced by We Are Social Studios, the campaign highlights the high […]
- New business unit aims to put the “why?” of the metaverse before the “what?” - Virdi has more than 20 years’ experience of applying innovation thinking and knowledge to embed immersive strategy at the core of global organisations including Facebook, Charlotte Tilbury and the BBC
Harbour appoints Adipat Virdi to lead new metaverse offering Harbour Immersive
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new […]
Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform SleekFlow hires UK sales director and pledges to create dozens of highly skilled tech jobs following major funding round led by Tiger Global, which has previously invested in Facebook and Bytedance
SleekFlow launches in the UK following $8m series A funding led by Tiger Global