Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
The&Partnership and Lexus Europe launch ‘A Different Kind of Power’, a 360 pan-European campaign that encompasses VOD, OOH, digital and social. We are living in an era of monumental change; in this digital age, new ways of earning power have emerged and power is now held by an increasingly diverse range of people. This new […]
Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020. The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]
Embracing the huge variety of skin types and supporting self-expression among make-up wearers, M.A.C cosmetics has launched the Studio Fix Stick Foundations range in over 33 shades. Bringing this new range to life, the cosmetics brand is running the Studio Stick Foundations experience in Liverpool from 2 to 6 October to acknowledge people’s differences and […]
‘MarComm Celebrates…’ is a feature series highlighting the leaders from the Marketing, Advertising, Media and Design Industries. Today we feature a design studio that has been excelling in their field for 11-years now — Buddy Creative, which was established by David Jones and Mark Girvan. Can you take us on Buddy’s 11-year journey so far? […]
Old Speckled Hen, one of the UK’s premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist. Created by independent creative agency isobel and its newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around […]
Churchill – one of the UK’s most loved brands – is relaunching this Autumn with a new campaign and rebrand that encompasses every element of the insurer’s identity, from the company logo to its iconic figurehead. The new campaign, created by ENGINE, launches on the 4th October with a TV spot shot by award-winning director […]
Formula 1 has announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg. ‘The Pit’ premieres Friday, October 4th on Complex.com with weekly episodes airing until the US Grand Prix on November […]
We’ve all been there: jumping onboard our city’s metro only to find ourselves stuck alongside a group of noisy, difficult, or occasionally infuriating passengers. Great Guns director Peter Harton captures the feeling perfectly in the latest campaign for Copenhagen’s new Metro line, promoting the fact that 85% of the city’s population will now be connected […]