Apple pushes new native ad format for Apple News sponsored posts

Apple pushes new native ad format for Apple News sponsored posts

Apple is introducing native ads to Apple News. Bought through iAd, as with all News ads, the new native format will appear alongside regular articles in the content feeds. They’re identical to any other story – displaying an image, title and short excerpt, all in the app’s default font – except for a small ‘sponsored by’ tag. Interestingly, including the advertiser name’s in […]

EA Sports announces the official launch of UFC 2

EA Sports announces the official launch of UFC 2

Electronic Arts Inc. announced the official launch of EA Sports UFC 2, available in retail stores and as a digital download on Xbox One and PlayStation 4. The game features the largest roster ever for an official UFC game, boasting more than 250 athletes, including cover stars, UFC featherweight champion Conor McGregor and former UFC bantamweight champion Ronda […]

Children give their predictions for the future of technology in new campaign for BBC micro:bit

Children give their predictions for the future of technology in new campaign for BBC micro:bit

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/BBC_Microbit_30s_WIP.mp4[/KGVID] Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or […]

360º Virtual Reality Thomas Cook Airlines Fantasy Flight

360º Virtual Reality Thomas Cook Airlines Fantasy Flight

Thomas Cook Airlines’ new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their headset/device […]

British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet

British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet

Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France is at the bottom of the pile and Germany too is still playing catch-up. These are the main findings of an online survey conducted by […]

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/Uniqlo-311-Oxford-Street.mov[/KGVID] UNIQLO unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, “London is a […]

Branding: The importance of company image

Branding: The importance of company image

Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace film spotlights the ‘nightmare’ of the Arctic dream

Greenpeace is highlighting the destructive impact that fishing trawlers have on the Arctic Ocean with a film entitled ‘The Little Explorer.’ The campaign, part of Save the Arctic initiative, is calling on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the ecosystem. The 90-second ad by […]

The Prince’s Trust launches campaign to celebrate 40th Anniversary

The Prince’s Trust launches campaign to celebrate 40th Anniversary

To celebrate its 40th Anniversary The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of supporters, volunteers, partners and young people to share their own Trust memories on social media, so […]

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