UNILAD launches world’s first blood bank for gay and bisexual men

• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS • Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months • Illegal Blood Bank opens on Saturday 23rd November in secret London location

UNILAD launches world’s first blood bank for gay and bisexual men

LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year.  UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]

#vanderers: easyJet’s first ever influencer-only campaign in the UK

#vanderers: easyJet’s first ever influencer-only campaign in the UK

easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]

SK-II Reimagines the ‘Power of Pitera with Boundary-Pushing Artist Series

Great Guns partners with Opening Ceremony’s Carol Lim to launch an immense artistic undertaking which includes interpretive dance, surrealist art, and an exhibition in Shanghai

SK-II Reimagines the ‘Power of Pitera with Boundary-Pushing Artist Series

Japanese beauty brand SK-II is showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™. Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic […]

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]

Card Factory Launch First Ever Christmas PR Campaign With Stacey Solomon & Joe Wash

Taylor Herring launches Christmas campaign for Card Factory – Festive Family Photocards Rise in trend for personalised family Christmas cards spurred on by the Kardashians and the Royal Family ‘Festive Family Photocards’ aims to give all UK families the chance to make Christmas extra special with a personalised family photo card Stacey Solomon and family debut their Christmas card to celebrate the launch

Card Factory Launch First Ever Christmas PR Campaign With Stacey Solomon & Joe Wash

Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas PR campaign, Festive Family Photocards. The agency was tasked with devising a big impact creative for Card Factory’ most important sales period – the festive season. Taylor Herring identified the rising trend of personalised family Christmas cards – […]

Recycle the noise, silence the city

New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208

Recycle the noise, silence the city

PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]

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