IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]

Huge numbers of consumers would wait longer for goods if delivered ‘more sustainably’ – survey

Thumbs-up for ‘green car’ and bicycle deliveries – and orders handled by drones and robots

Huge numbers of consumers would wait longer for goods if delivered ‘more sustainably’ – survey

A convenience trends survey commissioned by leading International branding and customer experience agency I-AM has revealed that almost three-quarters of consumers (74%) would be happy to wait longer for goods if the delivery method was more sustainable. The ‘HERE: NOW Exploring The Next Generation of Convenience’ survey reports that these planet-conscious consumers would approve of deliveries by […]

Sunlife Partners With Medialab Group

Sunlife Partners With Medialab Group

SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect.  SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]

Gartner Says U.K. Marketing Budgets Have Fallen to Their Lowest Level in More Than Five Years

Gartner CMO Spend Survey 2019-2020 Reveals U.K. Marketing Budgets Have Dropped Below 11% of Company Revenue Amid Brexit Uncertainty

Gartner Says U.K. Marketing Budgets Have Fallen to Their Lowest Level in More Than Five Years

Marketing budgets in the U.K. have shifted downwards, dropping from 11.4% of overall company revenue in 2018 to 9.3% in 2019, according to a survey of chief marketing officers (CMOs) by Gartner, Inc. Findings fromGartner’s CMO Spend Survey 2019-2020 report reveal a drop of more than two percentage points year over year, placing U.K. marketing budget […]

Comment: The relationship between Amazon and Black Friday

Comment: The relationship between Amazon and Black Friday

What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]

Wavemaker and DCM launch filmmaking initiative to tackle youth violence with Mayor of London

‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital

Wavemaker and DCM launch filmmaking initiative to tackle youth violence with Mayor of London

To Carry from Chocolate Films on Vimeo. Wavemaker UK and Digital Cinema Media (DCM), in partnership with the Mayor of London, have announced that trailers of six powerful films that capture young people’s views of life in the capital will be screened as 60” ads in cinemas London-wide. The films were produced at ‘LDN Filmmakers’ – […]

Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one.   Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]

The Sun reveals Top 50 retailers and takes over The Telegraph News Store on 50th Birthday

- Sun Campervan tours the country to reward retailers - Retailers rewarded in charity campaign - Top 50 Sun retailers revealed

The Sun reveals Top 50 retailers and takes over The Telegraph News Store on 50th Birthday

To mark The Sun’s 50th birthday, the newspaper has today announced its Retail Top 50 list of independent retailers who have all gone above and beyond, championing The Sun brand and launching charitable initiatives to improve the lives of people in their communities. Top of the list is ‘The Telegraph News’ store in Swadlincote, Derbyshire […]

Tesco and MediaCom bring together shows and talent across Channel 4, ITV and Sky in Christmas ads

- Tesco and MediaCom are working with Channel 4, ITV and Sky to feature much-loved primetime shows in its Christmas ad campaign, bringing together three major broadcasters in a creative commercial advertising first - New channel specific ten second clips, produced by Somethin’ Else and MediaCom, take inspiration from Tesco’s existing Christmas TV adverts and launch today across each broadcaster - Clips will also be stitched together to form ‘super spots’ which will see talent and shows from all stations come together for the first time

Tesco and MediaCom bring together shows and talent across Channel 4, ITV and Sky in Christmas ads

Today, Tesco and MediaCom will be launching a new campaign with Channel 4, ITV and Sky to feature a selection of their primetime shows in its latest Christmas ad campaign. Tesco’s existing Christmas advert, which first aired earlier this week, sees a Tesco delivery driver deliver Christmas through the years to celebrate its centenary and […]

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