A London tech start-up has proved they’re so barking mad for their new product, they have filled their office with rescue dogs and encouraged the canine stars to take the lead in a film all about it. While everyone else is letting the dogs out, Sideways 6, who are based in Shoreditch, decided to let […]
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
Meet with the tech entrepreneur who took on the Czech government.
When Tomáš Vondráček, CEO and founder of WMC/Grey in Czech Republic, along with millions of other Czechs, woke up one morning to the news that the government was awarding, without a pitch process, a 16 million euros contract to a company to build a website to register for highway vignettes, he couldn’t take it anymore. […]
Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker. The Electric Vehicles Voice App will be part of a national ad campaign across radio, out of home, digital display, broadcast VOD and social. The creative, developed by […]
A Soccer Club from Salvador heads the movement against the taboo in soccer and Brahma takes the initiative to more teams around Brazil. Botafogo, Fluminense, Santos and Flamengo teams are the first to join. The action was created by agency Africa
Last Tuesday (28), the defender Flávio, who plays for Bahia, entered the pitch wearing a jersey featuring number 24. An apparently simple action, but that is still risky in the world of Brazilian soccer due to a taboo that is long updated and in need of revision. The stigma surrounding the number was originated in […]
De’Longhi awards its EMEA media account to Mediaplus. The 30 countries that are part of the account including Germany, the UK, Italy, Spain and Russia, as well as the Middle East. In addition to De’Longhi, this new account also covers the company’s brands Kenwood and Braun household. Mediaplus impressed with its innovative strategic approach, passion for the brands and a high level of digital competence.
De’Longhi has a new EMEA media agency – and it is called Mediaplus. After a multi-stage and extensive selection process of six month, the Italian group awarded its media account for a total of 30 markets in Europe and the Middle East to Mediaplus. The international team was led by Matthias Brüll, Managing Director Mediaplus […]
Business law is an art form which builds on the passion of every employee, says the Vinge law firm in its new campaign, “The Piano”. As a manifestation of this, Vinge has built an AI-operated player-piano which converts legal text into music. Infrastructure agreements have their own melody, as do transactions in the telecoms sector […]
The Chiefs may have won the 54th Super Bowl but it was Microsoft’s Be The One ad, starring the first woman Super Bowl coach, Katie Sowers, that scored a commercial touchdown, according to global effectiveness agency System1 Group. For the second year running, the tech leader came out on top of the scoreboard, garnering the […]
The platform, which features a Netflix-style subscription model, uses AI to find authentic images and videos based on written marketing content and predicts how images will perform, saving marketers time
· The Aarhus-based startup JumpStory has raised $1m after two rounds of funding · Netflix-style subscription makes stock image sourcing fast, effortless and affordable · AI-powered search features are now available in 40 different languages, giving users unlimited access to over 15 million authentic photos, videos, icons, illustrations and vectors, with music soon to be […]
Actress Cobie Smulders and All-New Highlander Save the Day in “Heroes”
From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters […]