Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer, Europe, have […]
Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]
Global advertising technology company RhythmOne has announced two new appointments in the UK: Ajay Daved, in the role of Programmatic Director, and Jenny Thomson, in the role of Client Service and Operations Director at RhythmOne.These high-level hires take place in the wake of two significant acquisitions in the form of YuMe, Inc. in February 2018 […]
“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]
Burger King once again reveals its transgressive nature, this time with an activation that will awaken passion… and kisses. To celebrate International Kissing Day, which takes place on April 13th, the brand has decided to remove fresh onions from their menus, ensuring that on such a special day the only thing that lingers are […]
DDB Latina Puerto Rico have launched two new print and out-of-home (OOH) campaigns for retail giants Walmart and automobile manufacturers, Volvo. Walmart The agency needed to increase brand awareness about Walmart’s vision care services and for that they created a beautiful campaign with designs of the seating maps where big events are held to show […]
SlimFast UK continues its partnership with former X Factor winner and celebrity brand ambassador, Alexandra Burke to front the launch of its latest TV ad campaign, ‘Works for Me’. Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products […]
A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]
To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels. While Sparkle has always prided itself […]