Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay’s one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends. The videos show how Alipay […]
Campus opening marks Hyper Island’s entry into Asia and opens up new career possibilities for creatives and communicators worldwide Hyper Island, the world’s leading learning institute within leadership, innovation and digital media, opens its doors in Singapore today, marking a long-awaited entry of the digital media learning phenomenon into Asia. The new campus marks an […]
WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office. Robb is highly awarded and has an outstanding creative reputation. He […]
Cow & Gate , the baby feeding brand in the UK have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded […]
On Sunday 7th October, Baileys, the Original Irish Cream, will unveil its most ambitious global marketing campaign to date with a TV and print campaign which will be seen in every continent around the world. The new campaign also sees the introduction of a new endline; ‘Cream With Spirit’. Launched in 1971, Baileys has always […]
The European Advertising Certificate, the only consistent, European-wide foundation-level qualification for young agency personnel, will re-open for its second year of registrations on 1 October 2012. A total of 815 young professionals undertook the learning this year, with 349 going on to sit the exam on 19 April and a total of 338 receiving either […]
Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – „Made of More‟ – and features a TV advert entitled „Cloud‟, to be exclusively previewed on the UK and Irish Guinness Facebook page on […]
Bio Suisse mandated the agency to develop a campaign that focuses on the strict guidelines of Bio Suisse, while showing the passion and the extra expense of organic farmers. Last but not least, the idea of the slogan “Bring back the taste of” pay.4961038649610386