“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]

Gap team with Yard NYC to launch new “Meet Me in the Gap” campaign

Gap team with Yard NYC to launch new “Meet Me in the Gap” campaign

Iconic American clothing brand, Gap is launching its newest instalment of their “Meet Me in the Gap”campaign, on September 18th, in collaboration with Yard NYC. The campaign, which launched in late July, demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to […]

George at Asda launches ‘Strong Clothes for Strong Kids’ campaign by Saatchi & Saatchi London

George at Asda launches ‘Strong Clothes for Strong Kids’ campaign by Saatchi & Saatchi London

Running until September 4th, George at Asda will be rolling out its Back to School campaign ‘strong clothes for strong kids’. The integrated campaign by Saatchi & Saatchi London, aims to highlight the small but significant challenges that children encounter and overcome at school on a daily basis, no matter what age they are. It […]

Strellson launches the first online “Like Shop”

Strellson launches the first online “Like Shop”

Strellson, the Switzerland-based international fashion and lifestyle company, has added a “Strellson Like-Shop” to its online presence Structured in a similar way to the normal Strellson online shop, the Like Shop offers 10-15 different products from Strellson’s current Spring/Summer collection. However, what makes it different is that in the Like Shop payment is made in […]

Spykar collaborate with Scarecrow to prank India’s youth with ‘Blue Film Festival’

Spykar collaborate with Scarecrow to prank India’s youth with ‘Blue Film Festival’

When Indian clothing company Spykar uploaded a mysterious trailer to YouTube entitled ‘Blue Film Festival’, featuring semi-naked models, a bed covered in underwear and salacious scenes rendered indecipherable by pixels, it immediately made waves online, with #BlueFilmFestival swiftly becoming the number one Twitter trend in India. When put in its cultural context this is hardly surprising – […]

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/Uniqlo-311-Oxford-Street.mov[/KGVID] UNIQLO unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, “London is a […]

Heineken & Union LA Debut Limited-Edition Sports Coat For #Heineken100 Program

Heineken & Union LA Debut Limited-Edition Sports Coat For #Heineken100 Program

Heineken USA launched an exclusive reverse-weave sports coat in partnership with legendary retail hotspot Union Los Angeles as part of the 2015 #Heineken100 program. Designed by Union Los Angeles Founder Chris Gibbs, the unstructured blazer marks the second of this year’s five collaborations created with local stores around the U.S. The one-of-a-kind product incorporates Japanese […]

H&M launches Adam & Eve/DDB’s David Beckham campaign

H&M launches Adam & Eve/DDB’s David Beckham campaign

H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart. In the 30-second ad Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part […]